Nowadays, the trend of online sales market is on a high rise. Just this year, analysts predicted a 10-12% growth in e-commerce sales. The E-Commerce market is going to rise more in the future, It is expected that the e-commerce market’s revenue will grow up to $6 trillion by 2021. This Show that we should not only follow the latest trends but have to adopt them as early as possible.
Prominence of Mobile Channels
We all know that mobile trends are going high day-by-day, mostly all the website or online stores are opened by using a mobile phone only. It is Important that Online Stores should be responsive for all the devices. If you don’t have a responsive website then you are blocking millions of potential customers from visiting your website. If we take a look over the online sales, then 41% of Sales are done via the mobile channel. More importantly, this number will increase seven times within next 4-5 years.
The most important requirement is having a responsive website. So you need to be very careful while picking a Magento theme.That is why we’re seeing the most popular online websites are being transformed into mobile apps and this will allow far more significant implementation of advanced technologies. Nowadays we are seeing an advanced technology like VR(Virtual Reality) and AR(Augmented Reality). Now the good news is that AR/VR works with websites and mobile apps can be implemented to both the channels at the same time.
Voice search is the next big thing
We all are aware of numerous virtual assistants that exist in smartphones and other devices. These are Alexa, Siri, Google Assistant, and Cortana. Now you might be wondering what voice input technologies have to do with the E-commerce industry? As it turns out – a lot.
Voice search is becoming popular online nowadays, and now it is time you implement on your website too because customers are using it. The study revealed that 60% of consumers have used voice search to find local business in last year. Study also revealed that 1 in 5 adults uses mobile voice search at least Thrice in a month and it is also estimated that 65% of all searches will be done by voice search in 2020.
Walmart, Lyft and Dominos are already using voice search services for their customers.
North face brand is a good example of using voice search. It is apparel and outdoor gear brand that uses voice-enabled search to deliver a 40% increase in search conversation rate and a 30% increase in revenue.
New Standards of Delivery Methods
Now a few years ago, customers were ready to wait for several days of their purchase to be shipped. However, now it’s impossible. Back in 2014, Amazon started to offer same day delivery and created a new trend. Now in 2018, the majority of the online stores can deliver their products in 2 to 3 days.
As you can imagine, every store owner can’t afford delivery within 24hours. Whereas on the other end, a Magento store owner can do a lot on their own. We should thanks to the efficient partners and third-party plugins, the process of shipping out the products can be very streamlined. The trick is to take an in-depth look at your supply chain to make quick delivery possible.
Better payment methods
One can have enough payment options in your E-commerce website which will help in more sales for the store.
Currently, there are different online payment methods such as debit cards, credit cards, PayPal. If you use Magento, Payment extensions like Google Pay, PhonePe, Paytm, BHIM UPI etc. it will give you more sales for your store.
Nowadays the use of mobile payments is also increasing, According to the reports, 79% of people believe mobile payments will overtake cash and cards by the year 2030.
Personalized Customer Experience
As we are talking about advanced reporting tools, we shouldn’t forget to mention one of their most substantial benefits. Customers are more attracted to well design websites. In other words, we can say that you can achieve a higher conversion rate by providing custom designed experiences for your website’s visitor.
Modular reporting is one of the most prominent features of Magento 2. With help from the third-party extension, this provides valuable insights. As a result, specific extensions can use that information to present customized versions of products. The most basic form of this is allowing your customers to ‘dislike’ products and remove them from sight. Besides, removed products will be replaced by more attractive products that suit your customer’s taste. This applies to just about any type of online store making us sure that this is the shape of the Web to come.
You might be having a few favorite online stores that serve as an example of success. Now just try to imagine those websites looked like 1-2 years ago. You will see that both subtle and more obvious changes were implemented in the meantime. This is because following new trends. It is the only way to stay relevant in the world of E-commerce industry.
Now, remember that following new trends isn’t enough. The thing that is important is to implement them in a natural way. Every online store is different and should be approached uniquely. Even if you implement one or two new things in 2019, we are damn sure that you’ll be well on your way toward attracting new customers.